Makana 360 Announces Official Partnership with Talkwalker to Provide Digital Listening Services to Clients

Leading data-driven communication consulting firm joins forces with consumer intelligence company to augment newly expanded product portfolio.

Makana 360 is pleased to announce that it has signed an official partnership agreement with Talkwalker, a leading consumer intelligence platform. The move is intended to amplify value to Makana’s clients who are already using the firm’s technology to gain analytical insights into complex media trends.

Makana 360 provides a wide range of products and services that combine media and communication specialists, expert analysis, and sophisticated technology to build strategies and execute.

Talkwalker’s state-of-the-art platform uses AI-enabled technology to monitor and analyze online conversations in real time across social networks, news, websites, blogs, and forums, and offline media in 187 languages, including Arabic. The partnership will provide Makana’s clients access to Talkwalker’s products and services as part of Makana’s media monitoring and analytics platform.

“As Makana 360 continues to advance our products and services to meet the changing needs of our customers in an ever-evolving media landscape, especially post-COVID, our partnership with Talkwalker will help us integrate our media analysis and reputation analysis into an interactive dashboard that enables our clients to prioritize and target their communication efforts based on what affects our reputation.” said Abdurrahman Al-Husami, CEO of Makana 360. “By focusing on what Talkwalker’s data tells us is most effective, we can make the best decisions – and follow the effect on our brand reputation. Makana 360 also strengthens its position in the global media monitoring space by having a stronger partner channel with customers from US, to Europe and Asia.”

“We are very excited about our partnership with Makana 360 in Jordan. Combining Talkwalker’s advanced technologies and Makana 360’s expertise will add value to any enterprise looking to profit from real-time consumer data. Using deep listening and our unique AI Engine powered by Blue Silk™ technology, enterprises will be fully equipped to combine internal and external data into strategic actionable consumer intelligence to drive business impact.” Reda Baybars, Sales Director MENA, Talkwalker.

About Makana 360

Makana 360 is a data-driven communications consulting firm that delivers efficient and personalized customer dialogue, brings 15+ years of experience to the table, and helps clients understand their buyers’ journey to convert more leads, acquire more customers, and increase sales. We capture the growth opportunities in your market through data-driven decisions. Makana 360 acts as an extension to your business development, marketing, communication, advertising, and production teams. It offers data-driven methodologies that will fulfill your business objectives and achieve a positive roi. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services.

For more information, visit https://makana360.com

About Talkwalker

Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive business impact. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, the platform combines a multitude of internal and external data sources with AI powered by Blue Silk™ technology, for the most expansive view of consumers. Talkwalker Activate professional services team can augment, accelerate, or fully service brands’ insights needs to increase their ROI from the Talkwalker platform. With offices around the globe, Talkwalker helps over 2,500 brands to maximize profits with actionable consumer intelligence.