Amman, Jordan – March 9, 2025 – Makna 360 has released its annual report titled “Jordan 2025: Insights Based on Data and Anticipated Future Trends,” which provides an in-depth analysis of the economic, financial, social, and governmental changes that will shape the future of Jordan over the next year. The report is based on data analyzed by experts using the digital listening tool “Buraq,” an AI-powered platform that analyzed millions of public conversations and media discourse to explore key opportunities and challenges facing the kingdom across various sectors.
📊 Key Trends and Shifts in 2024 and Their Impact on 2025
🔹 Economy and Investment
✅ A 19.4% increase in investor optimism with growing interest in renewable energy, fintech, and smart agriculture sectors.
✅ A decrease in foreign direct investment by $1.3 billion, reflecting the need for more effective stimulus policies.
🔹 Digital Transformation and Fintech
✅ A 42.8% increase in the adoption of digital banking, reflecting the expansion of modern banking services and blockchain technology.
✅ A 64% growth in interest in entrepreneurship and technology, strengthening Jordan’s innovation environment.
🔹 Smart Cities and Urban Development
✅ A 181% increase in the use of public transport, reflecting a shift in mobility behavior, though infrastructure needs to develop to match this growth.
✅ A 56% increase in interest in urban development projects, indicating rising demand for affordable housing and smart zones.
🔹 Governance and Public Trust
✅ A -84% corruption index, reflecting growing demands for reforms and the strengthening of transparency and governmental accountability.
✅ 25% of university graduates are unemployed, necessitating educational reforms targeting high-growth sectors.
✅ Rising public concern about regional stability, with the Gaza conflict making up 9.14% of all public conversations, making it the most-discussed issue in 2024.
📌 Strategic Implications for Decision-makers and Investors
🔹 For the Government and Policymakers:
- Implement regulatory reforms to enhance investor confidence and stimulate investment in technology and renewable energy.
- Expand governance reforms to enhance transparency and restore public trust.
- Invest in transport and housing infrastructure to keep pace with shifts in consumption patterns and urban mobility.
🔹 For Investors and the Private Sector:
- Focus on fintech, AI, and smart agriculture as key growth areas.
- Capitalize on the growing demand for smart cities and infrastructure, particularly in housing and transportation.
- Leverage government incentives in the energy and technology sectors to maximize returns and long-term sustainability.
🔹 A Call for Data-driven Decision-making
As Jordan faces a year full of transformations, strategic intelligence becomes a crucial factor in shaping its economic and political future. The Jordan 2025 report provides the necessary tools for decision-makers and investors to anticipate risks and seize opportunities in a rapidly changing environment.
📥 You can download the full report here
📩 info@makana360.com
📍 Amman, Jordan
📞 +96279 603 3558