At Makana 360, we are proud to present our comprehensive report, Listening to the Future: Makana 360’s Data-Driven Election Forecasting and Social Insight Model, along with daily election analysis reports that were key in accurately forecasting the 2024 U.S. election results. Utilizing Buraq, our proprietary social listening and sentiment analysis tool, we monitored millions of online conversations and critical engagement patterns that traditional polling often overlooks.
Why This Report is Different
In today’s hyper-connected world, the ability to listen to real-time sentiment, monitor key influencers, and identify pivotal shifts in online engagement is crucial for understanding voter behavior. By leveraging Buraq’s cutting-edge technology, Makana 360 accurately projected the election outcome, providing insights into engagement, sentiment, and trends in swing states just hours before Election Day. Our report dives into the unique data-driven approach that set our predictions apart and offers a glimpse into the future of election forecasting.
In this report, Makana 360 leveraged the power of our Buraq tool to track over 19 million online discussions and analyze 140,000 news articles, delivering a nuanced view of voter engagement and sentiment. This data allowed us to anticipate the U.S. 2024 election results with unprecedented accuracy, projecting a 55.65% to 44.35% split in support for Donald Trump versus Kamala Harris just two days before Election Day—closely mirroring the final outcome.
Daily Election Analysis and Methodology
Our daily reports, now available for download, provided hour-by-hour projections based on engagement, sentiment, and potential reach. Each report offers a breakdown of how online conversations and voter sentiment influenced candidate performance throughout Election Day. For instance, the Hour-by-Hour Projection: U.S. Election Day Outcome Analysis Using Engagement, Sentiment, and Polling Data report, created in real-time, reflected shifts that traditional methods often miss.
Data-Driven Accuracy in Real-Time
Makana 360’s data-driven model achieved an unprecedented level of accuracy by capturing shifts in online sentiment and voter behavior throughout Election Day. Our report’s insights reflect the culmination of sophisticated analytics, influencer engagement metrics, and an in-depth understanding of the digital ecosystem shaping public opinion.
If you’re interested in learning how data intelligence and real-time social insights can transform strategic decisions, we invite you to download the full report and daily projections, or contact us to see how Makana 360’s expertise can guide your organization.
Download Our In-Depth Election Forecasting Reports:
- Full Report: Listening to the Future – Makana 360’s Data-Driven Election Forecasting and Social Insight Model
- Hour-by-Hour Projection: U.S. Election Day Outcome Analysis Using Engagement, Sentiment, and Polling Data
- 4 Nov – Election Night – Daily US Election Analysis Report by Makana 360
- 3 Nov Daily US Election Analysis Report by Makana 360
- 2 Nov Daily US Election Analysis Report by Makana 360
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